Frequently asked Questions:
hints, tips, insight and advice to help streamline and simplify the process.
So how do you create video content? The process is based on three distinct stages. What this means in practical terms is that decisions made at the outset of the process are crucial for keeping to deadlines and budgets. Have a look at the outline of the production process below then browse through our client support pages to get familiar with the process of creating your video.
Pre production
Pre production is about planning and preparing for the process of creating your video content.
Some aspects of pre production are fairly obvious: setting a production timetable; developing the core message or narrative; choosing who will appear in the video; defining the duration; working out when and where it will be filmed and deciding how the finished product will be used.
At the same time there are many smaller details which are also critical to the smooth running of the process. These can include choosing tech specs for your video content; getting permissions to film in non-public locations; media release forms for participants; supplying text and graphics for logos and credits.
In practice, much of the pre production process is fairly straightforward and in many cases the time commitment can be modest but very well spent.
Production
Production is the process of capturing the images and audio which will make the core of your video content.
For narrative videos this typically means taking a crew and mobile camera/audio system out to locations to film the interviews and context footage which will convey the core message you want to communicate.
For event based videos such as conferences and music concerts, the process usually involves load in of equipment; setting up the multi camera system; recording on an ongoing basis throughout the event and then load out on conclusion of the event.
For both narrative and event type video content, production can also include creating new elements such as bespoke music; animations and graphics; recording voice overs and narration.
Post production
Post production is the final stage of the process and brings together the various elements which make up the completed video content.
For narrative videos the central part of the process is editing the interview and context footage to convey the desired message within the specified duration. By convention editing video moves from draft versions through progressive stages of refinement until a completed version is achieved.
For event type videos the editing process tends to be simpler and revolves around choosing the right camera angle. For concerts, it is common to mix and master the audio to optimise the sound .
Of course, our clients have full editorial control and we offer a range of review tools to make the process interactive. Depending on your end use, we can test also films for use with projectors, televisions, computer and mobile screens.